Interesting Facts About Nike

Nike, universally recognized as one of the most valuable brands worldwide, consistently ranks at the top in terms of brand value, garnering immense love as a sports brand. While many might think they know everything there is to know about Nike, today, we're diving into some lesser-known, intriguing facts about the brand.

1. Origin of the Nike Name

The name 'Nike' is derived from the Greek goddess of victory, 'Nike', symbolizing the brand's aspiration to embody courage and inspiration in sports competitions.

Initially starting as 'Blue Ribbon Sports', the brand changed its name to Nike in 1971, establishing itself as the global sports brand we know today.

2. Cost of the Nike Logo

The famous 'Swoosh' logo of Nike was designed by Carolyn Davidson, a graphic design student, for just $35.

Symbolizing speed and motion, this logo was inspired by the goddess Nike's wings. (Davidson was later given stock worth approximately $700 million.)

3. Nike's First Sneaker

Launched in 1971, the first Nike sneaker was inspired by Bill Bowerman's wife using a waffle iron, leading to the creation of a shoe with better traction.

This innovation was lighter and provided increased friction with the ground, hence named the 'Waffle Sole'.

4. Meaning Behind "Just Do It"

The famous slogan "Just Do It", used by Nike for over 30 years since 1988, encompasses innovation, courage, and passion, representing all that Nike stands for.

Interestingly, its origin is said to be inspired by the last words of a notable criminal, "Let's do it", leading to some controversy but ultimately becoming Nike's defining slogan.

5. History of the Nike Logo

Since its creation by Carolyn Davidson, the Nike logo has undergone minor changes over the years, with the most notable being the removal of the company name in 1995 to modernize the logo. Since then, the Swoosh has remained almost unchanged.

6. Michael Jordan's Initial Preference for Adidas

Despite Nike's successful marketing partnership with Michael Jordan, he initially preferred Adidas during his college basketball days and early professional career.

It took persuasion from his parents for Jordan to sign with Nike, and he was initially not a fan of the Air Jordan 1's red and black color scheme.

7. The World's Largest Nike Store

The largest Nike store in the world is located in the MENA region in Dubai. This new store, established in partnership with UAE retailer Sun and Sand Sports, spans 3,290 square meters and hosts a variety of events from running clubs to styling and customization workshops.

8. Nike's Brand Value

Brand Finance's 'Apparel 50 2023 ranking' estimated Nike's brand value at $31.3 billion (approximately 42 trillion and 255 billion KRW), overwhelmingly ranking it first.

Nike has maintained this top position for nine consecutive years, followed by Louis Vuitton and Chanel.

These fascinating facts about Nike highlight the brand's ambitious dream of using sports to bring innovative and comfortable products to the world.

Thank you for reading this lengthy piece.